![]() Plex is also talking to smaller TV manufacturers about the possibility of Plex serving as the OS for TVs, according to Hancock. If customer use, and likely revenue, continues to shift away from its local media features, how long before Plex decides to abandon local media capabilities altogether? However, one has to assume that the over 50% of users that now stream its ad-supported content are generating far more revenue than the likely small percentage of users paying for a Plex Pass to gain additional features for local media playback. ![]() Even with the newer streaming content, the app is as capable as ever as a local media player. Those additions seem to have worked out well, seeing how they are more popular than the app’s original capabilities as a local media player.įor Plex users only interested in its local media capabilities, the ad-supported streaming offerings are, thankfully, very easy to hide and ignore. ![]() That was closely followed up with the addition of live streaming channels in 2020. It wasn’t until the tail end of 2019 that Plex really started to lean into streaming content with the addition of a library of free ad-support movies and TV shows. Plex dipped its toes into streaming content when it added access to news clips to its app in 2017. While Hancock says the company is still focused on its local media features, you have to wonder how long that will last if the ad-supported streaming users continue to outpace the server users. The flip in usage occurred sometime in 2022 and it’s likely safe to assume that trend will continue in 2023. In an interview with Jared Newman from TechHive, Plex’s vice president of marketing, Scott Hancock, revealed that there are now more people streaming ad-supported content in Plex than watching content from a local Plex media server. While that shift is likely great for Plex as a business, it’s reason enough to be concerned if you enjoy its local media capabilities. ![]() The days of Plex being a constantly improving hub for your local media might be numbered as the app now has more users watching its ad-supported streaming content than using it to watch local content from a Plex Media Server. I, personally, switched from using Kodi to Plex in recent years as the primary way of watching my own media collection for a number of reasons. Plex originally made its name as a great way to consume and organize your own local media through its server capabilities.
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